Connecting People To Your Business Through Stories

Posted on July 7, 2014     Leave a Comment

In organizations, stories do two powerful things: create emotional connection and help people remember. They help you see where the company’s been, where it is right now, and where it’s headed. Every organization has anecdotes people tell to describe their work, their values, and their purpose. Structuring those snippets into a story framework gives an organization […]

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