Storytelling Category

Connecting People To Your Business Through Stories

In organizations, stories do two powerful things: create emotional connection and help people remember. They help you see where the company’s been, where it is right now, and where it’s headed. Every organization has anecdotes people tell to describe their work, their values, and their purpose. Structuring those snippets into a story framework gives an organization […]

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Storytelling: Buzzword or Back to Basics?

Storytelling seems like the shiny new way to learn, but it’s actually an ancient means of making sense of the world. Stories are fantastic tools for learning. Narrative-style learning is a form of constructivism, in which we are participants–not receptacles for information. Adults don’t normally show up in a learning environment with empty sponges for brains. We naturally learn […]

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